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    <loc>https://braw-consulting.com/insights</loc>
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    <lastmod>2024-11-19</lastmod>
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  <url>
    <loc>https://braw-consulting.com/insights/experience-economy</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/b31b1cd6-57d1-4847-8474-66ee6995d560/The+Experience+Economy.png</image:loc>
      <image:title>Insights. - The Experience Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://braw-consulting.com/insights/ticket-death</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/bd7af897-3ba1-418f-bf00-fdcf296cbe5f/Ticket+Death.png</image:loc>
      <image:title>Insights. - Ticket Death. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://braw-consulting.com/insights/six-thinking-hats</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/6170b817-be6c-4d79-9a47-c2641bc54bb1/Six+Thinking+Hats.png</image:loc>
      <image:title>Insights. - Six Thinking Hats - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://braw-consulting.com/insights/escaping-visibility-trap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/a714bfd0-6d18-4ab1-a993-aeada90e9525/Micromanagement.png</image:loc>
      <image:title>Insights. - Escaping the visibility trap. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://braw-consulting.com/insights/simplifying-quarterly-planning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/13a72f8e-5bf9-40fb-9870-9e79d03abfbd/Simplify+quarterly+planning.png</image:loc>
      <image:title>Insights. - Simplifying quarterly planning. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://braw-consulting.com/insights/adapting-design-sprints</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1726476066927-56M1CYOPG7JFAHK7PMK8/unsplash-image-h3kEAHMl1k4.jpg</image:loc>
      <image:title>Insights. - Adapting Design Sprints - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://braw-consulting.com/insights/why-more-is-less</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/24806c6a-7d02-46c1-bcb1-3b7f1ecb9dfc/The+Paradox+of+Choice.png</image:loc>
      <image:title>Insights. - Why more is less. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/129c8912-1f8c-4160-9371-66252d9e48d1/Apple%2C+Google%2C+Business+Design.jpg</image:loc>
      <image:title>Insights. - Why more is less. - Enhancing product design.</image:title>
      <image:caption>Understanding the principles outlined in The Paradox of Choice is crucial for product designers, particularly in the fields of apps and websites. When users are faced with too many options, they can become overwhelmed, leading to decision fatigue and a negative user experience. By applying Schwartz's insights, designers can create more intuitive and user-friendly interfaces that: Simplify choices. Reduce the number of options presented to users at any given time to avoid overwhelming them. Enhance satisfaction. Design with the goal of helping users feel more content with their choices by providing clear, concise options that meet their needs without excess. Improve usability. Streamline navigation and decision-making processes to ensure a smooth and efficient user experience. Focus on what matters. Highlight the most important features and choices, guiding users towards meaningful decisions without unnecessary complexity. Reduce cognitive load. Minimise the mental effort required to make decisions by offering default choices or personalised recommendations.</image:caption>
    </image:image>
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  <url>
    <loc>https://braw-consulting.com/insights/empowering-teams-raci</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1724666925298-UQFCXNHQAP8NLNN01UO1/unsplash-image-Oalh2MojUuk.jpg</image:loc>
      <image:title>Insights. - Empower your teams with RACI. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://braw-consulting.com/insights/scrum-master-mastering-role</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/db9e2dcd-24a5-4b8d-925b-a382a43f71e6/Inefficient+Workflows.png</image:loc>
      <image:title>Insights. - Scrum Master: Mastering the role. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/b1f66279-1b0f-42da-bc0c-410f3d3c54e5/Scrum+Master+problems.png</image:loc>
      <image:title>Insights. - Scrum Master: Mastering the role. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://braw-consulting.com/insights/rebranding-an-icon-abbey-roads-bold-switch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/cab5449a-6e41-4485-a4a3-fbf5069c842e/Abbey+Road+Logos.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>The Abbey Road brand family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/3742d9a3-d102-416b-b909-590b688e7142/Abbey_Road_Sign_Sander_Lamme.jpg</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Abbey Road sign, by Sander Lamme. Image used under Creative Commons Attribution 3.0 Unported license.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721736785480-3KNG4S6B0D5KS4QPL5RB/Abbey+Road+Plectrums.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721737270962-DXJPZ0MRQLFALSS6XPCF/Abbey+Road+Book.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721737389167-ADX422OBMFYX65YC5T7D/Abbey+Road+Teatowel.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721737270814-LB4FPWUK3O13D95T3GC7/Abbey+Road+Mug.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721736786741-A084ECEBGXOBSAF3J9ZG/Abbey+Road+Snowglobe.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721737028126-Q4P2N3X39QIQKLRDOMCV/Abbey+Road+Socks.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721737388913-HNKFEB3CDQ68GI9BKSIS/Abbey+Road+Plectrums+2.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721736976947-I0L7MEV0ABTRB3OMT2GW/Abbey+Road+Tshirt.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/7ba42757-7f4f-4390-bab2-2e33dc8aab51/Abbey+Road+Weller.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Paul Weller pays homage to the Beatles album cover with the new VW Beetle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/f8fafbdc-cf5f-4bea-98b9-ca2110c4ccad/Abbey+Road+Rebrand+Style.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Graphic artist Patrick Thomas re-interpreted the new image across the corporate branding. You can find him here on Instagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/dc98d8f8-67b1-4cd8-b7ee-88607dbb4397/Abbey+Road+Red.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Image used is from the Abbey Road Studios website, in an article about AI in music from Demo Day 2023.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721738331845-PB326FP49761QI5ECBTL/unsplash-image-0PZd6tO2YUI.jpg</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>The image of The Beatles’ album Abbey Road is forever bound to the Studios.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/4c1f4cae-2590-45ef-a573-fce77e24faf0/Abbey+Road+Old+Logo+Comparison.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721738177297-CKODRX1TLDBUJH5II7AP/unsplash-image-2wCWWgQoWgo.jpg</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Music fans from all over the world continue to make a pilgrimage to Abbey Road.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/534662ab-b235-4e58-b95c-e9dba2da1ef9/Abbey+Road+Products.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>The new branding and brand image could be found throughout the Abbey Road Studios online store at launch.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/c4516b71-2224-4b61-8deb-ee7890218546/Abbey+Road+Red.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/e101989a-2dfb-409d-955e-6f7b73c34e20/Album+Canon.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>The Abbey Road brand is built upon a great musical legacy, having produced 7 of the 30 greatest albums of all time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/25e54170-2e9f-40b7-aef2-d5de186e7c92/Abbey+Road+Parquet.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/78acac76-290b-47f1-a930-73765f6e0c48/Abbey+Road+Google+Tour.png</image:loc>
      <image:title>Insights. - Rebranding an icon: Abbey Road’s bold switch - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://braw-consulting.com/insights/documentation-dilemma-agile-projects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/1721585148947-T6DAJUWGLP0GM9YP484G/unsplash-image-qC2n6RQU4Vw.jpg</image:loc>
      <image:title>Insights. - The documentation dilemma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662107f9e6da3b7bdba6adc8/818de793-3599-4e7b-851d-bc4357e1d15d/How+to+manage+documentation+2.png</image:loc>
      <image:title>Insights. - The documentation dilemma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://braw-consulting.com/insights/creative-act-way-being</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2024-07-23</lastmod>
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      <image:title>Insights. - The Creative Act: A Way of Being - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://braw-consulting.com/insights/category/Facilitation</loc>
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    <loc>https://braw-consulting.com/insights/category/Leadership</loc>
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    <loc>https://braw-consulting.com/insights/category/Workflows</loc>
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    <loc>https://braw-consulting.com/insights/category/Performance</loc>
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