Who we are.

About BRAW

Our journey.

Many moons ago, Jan and Paul first met while working together in Berlin for an EWE startup called Muvora. Their shared vision and complementary skill sets laid the foundation for a successful partnership. Since then, they have collaborated as consultants, delivering B2B eCommerce platforms and solutions for the Hostettler Group in Switzerland.

With a rich history of collaboration and a passion for innovation, we have dedicated ourselves to helping businesses navigate complex challenges and achieve their strategic goals.

Our approach.

At our consultancy, we believe in a strategic and tailored approach to every project. We take the time to understand our clients' unique challenges and goals, crafting bespoke solutions that deliver measurable results. Our commitment to excellence and continuous improvement ensures that we stay ahead of industry trends and provide the highest level of service.

  • Our analysis services focus on thoroughly evaluating and identifying problems within your business. We conduct detailed assessments of various aspects such as company culture, organisational structure, and eCommerce platform UX. Our team meticulously dissects your business processes and workflows, using tools like customer journey mapping and data flow analysis to uncover inefficiencies and bottlenecks. By engaging with stakeholders and collecting user feedback, we gain comprehensive insights that form the basis for identifying areas that require improvement. This rigorous evaluation provides a clear understanding of the challenges and opportunities within your organisation, enabling you to make informed decisions.

  • In the synthesis phase, we deliver structured and actionable solutions for your team to implement. Based on our thorough analysis, we provide strategic recommendations covering areas such as conversion rate optimisation, eCommerce platform optimisation, and leadership development. Our approach includes facilitating decision-making workshops, guiding your marketing team through market research, and refining team rituals to boost performance. By aligning solutions with your business goals and capabilities, we ensure that our recommendations are practical, achievable, and tailored to drive significant improvements. This phase empowers your team with the insights and strategies needed to enhance efficiency and productivity.

  • When it comes to delivery, we take an active role in building and implementing solutions for you. Our team of experts is equipped to handle the entire process, ensuring a seamless transition from planning to execution. We specialise in developing custom interfaces and tools for employees, managing system migrations, and supporting product conceptualisation to version 1. Additionally, we offer ongoing support and iterative improvements to keep your digital products competitive and aligned with user needs. If you choose to bring product management in-house, we also provide recruitment and team-building services to ensure a smooth handover and long-term success. Our hands-on approach guarantees that the solutions we deliver are of the highest quality and fully integrated into your business operations.

Dedicated experts at your service.

  • Jan Giesecke, Founder

    Jan brings a wealth of experience in project management, conversion rate optimisation, and performance marketing. With a keen eye for detail and a results-driven approach, Jan excels at identifying opportunities for improvement and implementing strategies that enhance efficiency and profitability.

    Jan leads our German operation.

  • Paul Thomson, Founder

    Paul has a strong background in digital and engineering project management. He is passionate about product conceptualisation and solving workflow and process problems. Paul's innovative thinking and technical expertise ensure that every project is executed to the highest standards.

    Paul is the director of BRAW Consulting Ltd in the UK.