The Experience Economy, challenges businesses to move beyond simply offering goods and services, advocating instead for the creation of rich, engaging experiences that resonate with customers on an emotional level. This shift from utility to experience has become more relevant than ever in digital product development. For those building digital platforms, apps, and services, the lessons from this book are invaluable.

Six Thinking Hats by Edward de Bono introduces a powerful technique for group discussion and individual thinking. The method involves six different "hats" representing six modes of thinking: white (facts), red (feelings), black (caution), yellow (benefits), green (creativity), and blue (process). This approach helps groups and individuals explore different perspectives systematically, enhancing problem-solving and decision-making processes.

Rubin delves into the philosophy and practice of creativity, offering insights and techniques that can be applied to any artistic endeavour.

The book covers not only the process but also the emotional aspects of creativity, from happiness to excitement and sometime fear of the unknown.