The Experience Economy, challenges businesses to move beyond simply offering goods and services, advocating instead for the creation of rich, engaging experiences that resonate with customers on an emotional level. This shift from utility to experience has become more relevant than ever in digital product development. For those building digital platforms, apps, and services, the lessons from this book are invaluable.

Design sprints have revolutionised how companies can approach product development by placing emphasis on a focused and uninterrupted period of problem solving, rapid prototyping and user testing. As great as this sounds, dedicating an entire week to these tasks can be impractical for many companies, especially those with team members juggling multiple roles, and this is particularly relevant for young startups that are trying to scale on a tight budget.

The Paradox of Choice by Barry Schwartz explores how the abundance of choice in modern society, rather than increasing our happiness and freedom, often leads to anxiety, dissatisfaction, and decision paralysis. Schwartz delves into the psychology behind decision-making and offers practical advice on how to navigate a world overflowing with options.

In this review we’re going to highlight how the lessons from the book can be applied to both our products and our teams.