Being associated with The Beatles can have its advantages. At the same time this particular association, as iconic as it may be, also dates the Abbey Road brand and pushes it towards being a nostalgic heritage marque rather than a contemporary business that engages in cutting edge research and development. Can a re-brand signify both the past and the future?

Rubin delves into the philosophy and practice of creativity, offering insights and techniques that can be applied to any artistic endeavour.

The book covers not only the process but also the emotional aspects of creativity, from happiness to excitement and sometime fear of the unknown.