The Experience Economy, challenges businesses to move beyond simply offering goods and services, advocating instead for the creation of rich, engaging experiences that resonate with customers on an emotional level. This shift from utility to experience has become more relevant than ever in digital product development. For those building digital platforms, apps, and services, the lessons from this book are invaluable.

Design sprints have revolutionised how companies can approach product development by placing emphasis on a focused and uninterrupted period of problem solving, rapid prototyping and user testing. As great as this sounds, dedicating an entire week to these tasks can be impractical for many companies, especially those with team members juggling multiple roles, and this is particularly relevant for young startups that are trying to scale on a tight budget.