The Experience Economy, challenges businesses to move beyond simply offering goods and services, advocating instead for the creation of rich, engaging experiences that resonate with customers on an emotional level. This shift from utility to experience has become more relevant than ever in digital product development. For those building digital platforms, apps, and services, the lessons from this book are invaluable.

Being associated with The Beatles can have its advantages. At the same time this particular association, as iconic as it may be, also dates the Abbey Road brand and pushes it towards being a nostalgic heritage marque rather than a contemporary business that engages in cutting edge research and development. Can a re-brand signify both the past and the future?